rådet for sikker trafik - fuld på cykel
In a new survey 30% of 16-19-year-olds say they have taken the bike, even if they were too drunk to bike safely. This often results in them smashing their heads on the asphalt, having their teeth knocked out or sprained or broken limbs.
Together with PONG and FERN. we have created a new campaign film aimed at young people. Thus the film was primarily rolled out on YouTube, TikTok, Snapchat, Instagram and Facebook.
Director: Mattis Heurlin
DoP: Milan Bjørnild
Creatives: Mikkel Elung & Katrine Wederking
Agency: PONG
Production manager: Greta Stahl
Creative producer: Jeppe Kolstrup
Exec Producer: Mikkel Kastberg
Runner: Lukas Skøt
Runner: Lukas Morio
Produced: FERN